Claire Cain Miller on why Google doesn’t give two shits whether or not you visit their Facebook clone’s website.
The reason is that once you sign up for Plus, it becomes your account for all Google products, from Gmail to YouTube to maps, so Google sees who you are and what you do across its services, even if you never once return to the social network itself.
Before Google released Plus, the company might not have known that you were the same person when you searched, watched videos and used maps. With a single Plus account, the company can build a database of your affinities.
Crazy shit, right?
When Eric Schmidt alluded to Google knowing what you were doing, and being able to predict intent, people joked. He was serious.
These guys are building personal dossiers that make the NSA look like hacks and script kiddies. Even more nefarious, it’s being used for advertisements.
At least the NSA has the bullshit excuse of protecting you from some unseen terror. Google just wants to serve you up to marketers.